Monday, June 17, 2024 makes new pacifier ‘more accessible than ever’

Australian kids brand has recently launched its new pacifier at Coles.

The pacifiers are available in two different teat options: German-made latex cherry teats and symmetrical silicone.

“We’re thrilled to announce our new pacifier and its launch into Coles stores making them more accessible than ever,” says co-founder Dannielle Michaels.

“This further represents our commitment to making parenting easier for mums and dads across Australia, by offering safe and affordable products in the places they already shop”.

Each package of pacifiers include two “stylishly” designed pacifiers, with a variety of colours to choose from. The silicone teat pacifiers are available in two sizes, catering to the needs of babies aged 0-6 months and 6 months and older.

The founders of, Ms Michaels and Monique Filer, recognised a need for a pacifier that offers “unparalleled protection and peace of mind” to parents. The result is the pacifier, designed with “antimicrobial superpowers” in the shield to keep babies safe and healthy.

The pacifiers contain silver-based antimicrobial technology to inhibit the growth of up to 99.9% of “nasties”. To further enhance hygiene, the product is steriliser safe and includes a sealed cap for hygienic storage at home and on the go.

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