Wednesday, November 29, 2023

Baileys and Sara Lee team up for another dessert collab

Asembl has reunited Diageo’s Baileys with Sara Lee for the “ultimate” new “grown-up ice cream indulgence”, Baileys Ice Cream.

Launching just in time for the festive season, the alcohol-free Baileys Ice Cream is now available at Coles.

The product features a “velvety” ice cream “enriched” with the “unmistakeable” Baileys Irish Cream flavour combined with a “decadent” ripple.

Diageo Senior Licensing Manager Declan Hasset says the combination of Baileys and ice-cream is “truly a gorgeous treat”.

“We’re so excited to build on our relationship with Sara Lee and see them launch this fantastic ice cream – they have done a great job in combining the deliciousness of Baileys with their velvety rich ice-cream,” he says. “Lovers of Baileys and of ice cream looking for an adult treat will absolutely love this.”

Sara Lee Head of Marketing and Innovation Jo Matthews says Sara Lee is “extremely excited” to build on the success of the dessert partnership.

“Combining the creamy deliciousness of Sara Lee ice cream with the smooth and indulgent taste of Baileys is guaranteed to be a winner,” she says.

“We know that Australians today are looking for that little bit of indulgence and this product fits perfectly with this, especially with the festive months ahead.”

The two brands first united late last year with the successful launch of a Baileys Deluxe Baked Cheesecake and a Baileys Deluxe Chocolate Pudding in Coles stores nationally and online.

Sara Lee’s new Baileys Ice Cream (475ml) can be found in the ice cream section at Coles for a RRP of $10.50.

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