Tuesday, June 18, 2024

Bega celebrates 60 years of Australia’s ‘favourite’ peanut butter

Australia’s “favourite” peanut butter, Bega Peanut Butter, has been proudly made in Port Melbourne for its 60-year lifespan. The range joined the Bega Group (Bega) portfolio in 2017, when Bega returned the range to Australian ownership. Bega Peanut Butter is famously ‘Never Oily, Never Dry’, known and loved for generations.

To celebrate the much-loved spread’s diamond jubilee, the team responsible for making Bega Peanut Butter gathered at 1 VEGEMITE Way. While most know that 1 VEGEMITE Way is the home of VEGEMITE, a little-known fact is that it is also Bega’s peanut butter headquarters.

Among the celebrating employees was peanut butter operator Vivienne Rihia, who has been working at the Port Melbourne factory for 27 years.

“It has been an honour to be a part of Bega Peanut Butter’s legacy. Seeing the product that we produce every day turn 60 is a testament to the team’s expertise as well as the product’s quality and taste.

“It’s great knowing we’re providing Aussies with their favourite peanut butter and we’re always delighted to see it on local supermarket shelves,” says Ms Rihia.

The Bega family is proud to have onboarded Australia’s favourite peanut butter as it has been a staple in Aussie kitchens for generations, making it a true icon of taste, tradition, and nostalgia.

“Sixty years of Australia’s favourite peanut butter is no small feat! Bega Peanut Butter has earned its place in pantries across the nation,” says Bega Peanut Butter Marketing Manager Jess Hoare.

In 2019, Bega expanded its beloved peanut butter portfolio, launching Simply Nuts, made from just 100% Aussie grown peanuts and a pinch of sea salt. And who better to produce a natural extension of an original peanut butter range, than the experienced team behind Australia’s favourite peanut butter – Bega Peanut Butter.

Bega is dedicated to producing the best peanut butter – and offer a range of peanut butter products for different preferences. “From our original spreads, light to no added sugar or salt, protein boosted or natural peanut butter – there is a peanut spread to suit all preferences! And of course, all options come in either smooth or crunchy.”

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