Monday, April 22, 2024

Bega goes back to basics with Simply Nuts

Bega says its new peanut butter, Simply Nuts, contains nothing but 100 per cent Australian peanuts and a “pinch of sea salt”.

The company claims it developed Simply Nuts to “accommodate the changing palette of the savvy and health-conscious Australian consumer”.

According to Bega, Simply Nuts:

  • contains no artificial colours or flavours
  • is rich in vitamin B3, “good fats” (monounsaturated) and protein
  • is gluten free
  • uses 100 per cent high-oleic peanuts.

Bega Foods Executive General Manager Adam McNamara said: “We’re thrilled to officially launch Bega Simply Nuts. It’s a delicious and natural peanut butter we’ve been developing for some time now.

“It will play a distinctive role in our portfolio and will offer Australian consumers a simple solution when they’re shopping at their local supermarket.

“We’re committed to supporting our local farmers and proud to be producing Bega Simply Nuts with 100-per-cent Australian peanuts.”

Bega Simply Nuts will come in three variants: Smooth, Crunchy and Rustic Grind (100 per cent Australian peanuts, nothing else.

Launching this month, Bega Simply Nuts will be available at all major supermarkets. It will come in a 325g recyclable glass jar, RRP $5.

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