Australians who love the Beyond Burger can now purchase Beyond Beef mince products at selected Coles stores.
The product is a wholly plant-based mince that looks, cooks and tastes just like beef.
The US-founded plant-based meat brand, Beyond Meat, brought to NZ and Australia by Future Farm Co, offers a versatile and healthy alternative protein choice to add to the weekly shop.
Each pack of Beyond Beef contains more than four Beyond Burgers’ worth of mince and is now available to purchase exclusively at selected Coles retailers across the country.
Beyond Beef consists of plant-based pea protein and has no cholesterol, GMOs, soy or gluten. It packs more protein and iron than beef but with less saturated and total fat.
With many Australians recognising the health benefits of a predominantly plant-based diet, the demand for meat free products with high nutritional value has soared.
Future Farm Co anticipates a positive response to the launch of Beyond Beef thanks to the already huge fan base that exists in the Australian market for Beyond Meat’s range.
According to Future Farm Co, Aussie consumers of Beyond Meat products are typically existing meat shoppers – who are looking for veggie substitutions a few times a week – and the addition of Beyond Beef is set to amplify this trend and encourage healthier and more sustainable alternatives.
Beyond Beef has a RRP of $18 per 500g pack.
