Tuesday, June 18, 2024

Big M introduces a new flavour and welcomes back a favourite

Big M has launched its newest limited-edition product Hokey Pokey flavoured milk and has brought back its Blue Heaven flavour.

According to the brand, Hokey Pokey combines the “classic charm of the humble vanilla with moreish honeycomb toffee flavours”.

“As we head into the warmer months here in Victoria, we’re excited to shake it up with the launch of our latest flavour,” says Big M Senior Brand Manager Anne Scott.

Blue Heaven, a “heavenly” vanilla and raspberry flavoured milk, is back in stores due to its popularity, but only for a short time.

“We’ve been blown away by the continuous love for Big M Blue Heaven, and we’re sure its return will be highly anticipated by our fans,” says Ms Scott.

“We hope Victorians enjoy a trip down memory lane with the return of one of our most requested limited-edition flavours, as well as the iconic flavours of Hokey Pokey to kick off this year’s big summer of fun.”

Big M Hokey Pokey and Big M Blue Heaven will be available to shop in stores across Victoria for a limited time only.

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