With Book Week fast approaching, the annual costume scramble is in full swing. New research from BIG W has revealed nearly half (49%) of Aussie parents are leaving Book Week costume planning to the final days, turning the fun celebration into a high-pressure deadline.
Coming to the rescue of families just in time for Book Week, BIG W is rolling out Same Day Delivery powered by DoorDash, giving families a fast and convenient way to access thousands of BIG W items, including the essentials they need for Book Week and beyond.
The new solution arrives as 89% of parents report facing costume-related hurdles for Book Week. One in five (18%) has faced a last-minute costume change request from their child and one in nine (11%) has resorted to making a costume the day before from items around the house.
BIG W Chief Customer Officer Ryan Gracie said: “Every year we see Book Week become a race against the clock for many families. Between school, work, sport and everything else, it’s easy for costume planning to slip down the list until suddenly the parade is just around the corner.
“Same Day Delivery with DoorDash is a lifeline for busy families, particularly for unexpected and last minute needs. Whether it’s a Book Week costume pivot, a rainy-day craft kit, or emergency household supplies, families can now have those items delivered directly to their doors within hours.”
DoorDash ANZ Head of Sales and Partnerships Katy Rogers said: “We’re thrilled to be partnering with BIG W to power their Same Day Delivery service, helping families tick off their to-do list without having to drop everything for a trip to the shops. We know how important time is for families, and this new offering means families can get things done more easily.
“This partnership supports our mission to help Aussies households in all aspects of daily life, beyond food delivery. By unlocking a faster delivery service across BIG W’s extensive range of everyday essentials, we’re making it even easier for families to access the items they need when time matters most.”
BIG W sales data predicts the costumes expected to be popular among families this year. With prices starting at $10, offering incredible value and quality, they are available now for Standard, Express or BIG W’s new Same Day delivery, in select locations, while stocks last.
- Green Fairy Princess ($10) – a magical fairytale and storybook character, complete with a matching wand
- Little Red Riding Hood Costume ($15) – a classic storybook character continuing to inspire young readers
- Mermaid Costume ($15) – a colourful fantasy favourite for younger children
- Harry Potter Gryffindor Child Robe ($25) – a magical favourite and long-running character
- Where’s Wally Child Costume ($25) – a recognisable literary favourite that remains a classroom hit
- The Gruffalo Child Costume ($30) – bringing one of Australia’s most loved picture book characters to life
- K-Pop Demon Hunters Rumi Classic Child Costume ($29) and Wig ($25) – new releases tapping into the popularity of K-pop inspired characters are expected to be standout choices for 2026
BIG W’s Same Day Delivery powered by DoorDash is available now across select eligible postcodes nationwide, with further expansion planned in the coming weeks.
Customers who place an eligible order before 12pm will receive their delivery by 5pm that evening, while orders placed after 12pm will arrive by 5pm the following day. If a postcode and product are eligible for Same Day delivery, the option will be made available at checkout.
To check eligibility and shop Same Day delivery, visit bigw.com.au.
