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Monday, September 7, 2026

BIG W’s annual Toy Sale kicks off next week

BIG W has unveiled over 1300 deals across toys, tech, gaming and more as part of its annual Toy Sale.

Available from next Tuesday (9 June), the sale will see prices reduced by an average of 25% and a number of popular products dropped by 50% off or more.

The sale also marks the start of festive season shopping, says the retailer, with nearly three in four surveyed shoppers planning on filling Christmas stockings with Toy Sale finds.

To help families “stretch their budgets” ahead of the season, BIG W says it has introduced the following measures:

  • Free lay-by for Christmas on all Toy Sale purchases with the payment period extended to up to 21 weeks, giving families the flexibility to pay off their gifts right up until early November.
  • Price Match Promise will be available for everything in the Toy Sale catalogue. Identical stocked products advertised by competitors at a lower price can be matched in stores.

“Christmas shopping actually starts in June at BIG W for hundreds of thousands of our customers. With incredible deals across hundreds of toys at the top of kid’s wish lists (and big kids too) – it’s the ultimate hack for managing your festive budget,” says BIG W Chief Customer Officer Ryan Gracie.

“We know families are feeling the pinch, which is why we’ve introduced free and extended lay-by for Christmas. This, combined with our Price Match Promise, gives shoppers absolute peace of mind to lock in the best deals now. 

“There’s no need to worry about keeping the goodies a secret – our team will look after them until the festive season is just around the corner.”

As part of the Toy Sale, Everyday Rewards members can collect points on all purchases at BIG W, along with dedicated offers including up to 2000 points on select LEGO Star Wars sets.

Thousands more toys, tech and gaming items from third-party sellers are also part of the sale on BIG W Marketplace, with up to 20,000 Everyday Rewards Points available when shopping for selected Samsung technology products.

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