Black Friday sales boom for independent retailers

Black Friday sales in 2020 are expected to increase in comparison to other years.

In the past, Black Friday (27 November) has been associated with larger retailers such as Amazon and JB HI-FI, however it’s become an increasingly important day for Aussie independent retailers.

Australian shoppers spent a total of $14,487,000 with independent retailers on Black Friday in 2019, according to Vend data.

The data also reveals consumers’ willingness to spend more money at these stores, with the average transaction value up 11.9% year-on-year.

“As we near the end of a year defined by challenges, closures and uncertainty, Australia’s resilient independent retailers are gearing up for what is expected to be a significant and busy Black Friday sales event,” says Founder of Vend, Vaughan Fergusson.

“While Black Friday has traditionally been synonymous with large, US-based retailers there has been a growing cultural shift towards shopping independently.

“Shoppers are placing a far greater emphasis on local high streets and retailers who offer bespoke products and unique in-store experiences, and we expect an independent shopping boom as a result of Black Friday sales.”

In-demand categories  

  1. Fashion & apparel: 53.9% increase in number of sales, 36.8% increase in total revenue.
  2. Health and beauty: 44.3% increase, 45.1% increase in total revenue.
  3. Home, lifestyle and gifts 39.4% increase, 28.2% increase in total revenue.
  4. Electronics and computer stores: 37.3% increase, 317.7% increase in total revenue.

Bargain hunters by state 

  1. New South Wales: 32.8% increase.
  2. Victoria: 30.6% increase.
  3. South Australia: 29% increase.
  4. Queensland: 27.5% increase.
  5. Western Australia: 27% increase.

To find out more about the data, visit


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