Saturday, June 15, 2024

Brewmanity and Coles Liquor join fight against MND

Brewmanity Beer Co, the independent brewery that does good, has joined forces with Coles Liquor to launch the limited-edition Brewmanity Ice Cold Lager, in support of FightMND’s Big Freeze 10.

The launch of the beer will see Coles Liquor donate more than $70,000 to the cause, in addition to sales of the special 10-year anniversary Big Freeze Beanies and in-store customer donations.

Coles Liquor and Brewmanity’s support of FightMND, will help raise awareness and fund vital research for Motor Neurone Disease (MND).

Co-founded by AFL Hall of Famer and former Melbourne Football Club Captain, David Neitz, Brewmanity Beer Co was a dream inspired by helping a mate, former Demons coach Neale Daniher in his battle against MND.

“We’re proud to push the boundaries of what traditional beer tastes like, and in the tenth year of the Big Freeze we’ve brewed a beer specifically suited for Neale,” said Brewmanity Beer Co co-founder and AFL legend, David Neitz.

“We know our latest brew will be enjoyed by all Aussie punters while they don their Big Freeze 10 Beanies this winter,” he said.

The limited edition Brewmanity Beer Co Ice Cold Lager 4-pack is available for $14 online and in-store at Liquorland, First Choice Liquor Market and Vintage Cellars stores nationwide until Tuesday 18th June or while stocks last.

Shoppers can also make a donation to a sum of their choice at the checkout of Liquorland, First Choice Liquor Market and Vintage Cellars stores nationally until Sunday 16 June.

Coles Group’s support of FightMND’s annual Big Freeze event is now in its seventh year. This year, Coles supermarket customers can convert their Flybuys points into donations or support the cause through purchase of select Coles brand Fresh Australian Pork products. The retailer has also partnered with Peters Ice Cream, Mondelez and Asahi Beverages, with a part of sales of select products going to FightMND.

FightMND General Manager, Partnerships, Ilana Goldman is encouraging Australians to support the fight against the disease any way they can.

“Every year we continue to be touched by the support of the Coles Group and their customers,” she said. “We’re grateful to be extending our strong relationship through the support of Coles Liquor.”

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