Bulla and Coles have come together to launch the ‘Three Million Meals’ campaign to raise much needed funds for SecondBite.
From 27 September to 24 October, for every Bulla product sold at Coles, Bulla and Coles will be donating 20¢ to SecondBite. All funds raised will be donated directly to the food rescue organisation, with the aim of providing the equivalent of three million meals to Aussies in need.
Bulla CEO Allan Hood is proud that this year’s donation will be inclusive of all Bulla products at Coles.
“As a 113-year-old, family-run business, we’re privileged to partner with SecondBite in conjunction with Coles for the Three Million Meals campaign,” he says.
“Our first campaign raised more than $320,000 and, this year, we’re aiming to double the contribution now that the 20¢ donation per purchase is applicable across the entire Bulla portfolio including cream, ice cream, cottage cheese and yoghurt.”
To help promote the campaign, Bulla and Coles have enlisted the help of ex-MasterChef contestant and SecondBite and Coles ambassador Courtney Roulston, and celebrity chef Tobie Puttock.
Incoming SecondBite CEO Daniel Moorfield will begin his position as CEO as the Three Million Meals campaign begins.
“The start of my new position as CEO of SecondBite couldn’t be more timely,” he says. “Being able to announce this campaign for the second year running with two incredible partners in Bulla and Coles is fantastic.
“We will be able to make real, tangible impacts to the lives of the clients that utilise our services with these campaign funds.”