Saturday, June 15, 2024

Bundaberg Brewed Drinks and Kettle Chips join forces for new limited-edition snack

Two iconic companies, Bundaberg Brewed Drinks and Kettle Chips, have collaborated to launch the new, limited-edition Bundaberg Ginger Beer Potato Chips.

Inspired by Australia’s favourite Ginger Beer, the new Kettle Ginger Beer Potato Chips are slow-cooked for extra crunch and have a seasoning “like no other” – sweet with the zesty flavour of real ginger.

Bundaberg Brewed Drinks CEO John McLean says the iconic brewers are very considered when it comes to brand collaborations, with taste being the leading driver in the decision-making process.

“We’re committed to delivering the best tasting craft brewed beverages, so we are excited to have partnered with a craft brand like Kettle that shares our passion for great taste,” Mr McLean said.

“With the new Kettle Bundaberg Ginger Beer Chips being a limited release, our goal is to continue treating Australians to the Bundaberg range in a new and exciting format.”

Snackbrands Marketing Director James Deysel says seeing two great Aussie brands, both deeply dedicated to quality and craft, come together to create something special for summer has been tremendous.

“We hope Aussies love these chips as much as we do,” Mr Deysel said.

With Bundaberg’s 55-year history of brewing and “the great taste Kettle Chips are known for, the new Ginger Beer Potato Chips are expected to be a hit for summer.”

The limited-edition Kettle Bundaberg Ginger Beer Potato Chips (RRP $6) will be available nationally at all major Australian supermarkets from early November.

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