Saturday, June 15, 2024

Dare brings back limited-edition iced coffee

Dare Iced Coffee is bringing back its “beloved” Hazelnut Latte flavour to the market.

Dare Hazelnut Latte has been the brand’s “best-selling” limited edition offer to date1. “Following its initial success, its return to market after a six-year hiatus aims to appeal to lovers of Australia’s number one ready to drink iced coffee brand2,” according to the brand.

Dare’s Hazelnut Latte combines its iconic iced coffee with the flavour of hazelnuts. The “delectable” beverage takes Dare to a new level that “coffee connoisseurs and hazelnut lovers are bound to go nuts for (yet again!).”

“We have a whole latte love for the fusion of hazelnuts and coffee, which is why we’re thrilled to bring back Dare Hazelnut Latte. The latest addition is perfect for anyone who is craving a nutty spread but finds themselves thirsty instead,” says Bega Group Dare Brand Manager Tim Tielen.

Made with fresh milk from Aussie farms and Rainforest Alliance certified Arabica and Robusta coffee, Dare Hazelnut Latte is a brew-tiful blend with a real coffee kick.

“Hazelnut Latte provides the perfect pick me up for Dare lovers who need an afternoon coffee kick to get on with their day. But hey, we won’t judge you if you opt for Hazelnut Latte to start your day!” Mr Tielen said.

Dare Hazelnut Latte is available at Woolworths, Coles, independent and convenience stores in Victoria, NSW, Queensland, SA, NT, ACT, and Tasmania for a limited time only.

1Circana, Total Market, Scan Sales Dollars/Units, MAT to 10/09/23.

2IRI, Total Market AU, Dollars (000s) Share of Total Iced Coffee, MAT to 13/08/23.

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