Bundaberg Brewed Drinks (BBD) has launched a new mini can range to include its top three brews: Passionfruit, Lemon Lime & Bitters, and Pink Grapefruit.
According to the Australian-owned business, it has extended the 200ml offering due to high consumer demand and strong sales growth in its Ginger Beer mini cans.
“We see this as a natural evolution of our premium Australian made brews and by prioritising taste, we know this extension will resonate with a market seeking a smaller portion size to help celebrate everyday moments,” says BBD CEO John McLean.
“The successful launch of the Ginger Beer mini sans in January 2020 has shown this is a proven approach with 3.4 million cans produced in the first 12 months.
“The three new additions deliver a portable pack format and are an ideal size for combining with snacking or to provide the perfect pour for mixing.”
Bundaberg’s Ginger Beer, Passionfruit and Lemon, Lime & Bitters mini cans are currently ranged at Coles and IGA. The full range is available online via Amazon.
