Cooee Native Superfoods’ Bunji range of dog kibble and treats is rolling out across Ritchies, with stock already on shelves in selected stores.

The launch takes Bunji, an Indigenous-owned pet food brand built on native Australian ingredients, into 70 Ritchies stores, lifting total distribution to more than 200 independent supermarkets nationwide within the month. The Ritchies rollout sits alongside a presence in 50 Foodland stores in South Australia and additional independent IGA stores across the country.

Cooee Native Superfoods founder and CEO Terri-Ann ‘Tezzi’ Daniel, a Wiradjuri woman, says the move into Ritchies is a natural fit.

“Bunji came from the same place as everything we do at Cooee – making products that people can trust and feel good about bringing into their homes,” she says.

“Ritchies has a strong connection to community and a long history in Australian retail. It’s the right home for Bunji.”

Ritchies CEO elect Wayne Harrison says the retailer is pleased to welcome Bunji into its stores.

“Cooee is an Indigenous-owned business with a clear sense of purpose, and that’s something we value,” he says. 

“Our customers are looking for quality products with a genuine story behind them, and Bunji delivers on both.

“Backing Indigenous-owned suppliers like Cooee aligns with our long-standing commitment to community, and through this partnership, we’re proud to support Indigenous farming initiatives that flow benefits back to the growers and communities behind these products.”

The Bunji range is inspired by classic Australian home cooking, with flavours including Roast Beef and Bush Rosemary Pie and Nana’s Lamb and Saltbush Stew. Products are made in Inverell, NSW, using Australian ingredients.

The native botanicals used across the Bunji range, including saltbush and bush rosemary, are sourced directly from Indigenous growers and communities – this is described as being a deliberate choice that keeps benefit and supply flowing back to the people who have cultivated these ingredients for generations.

The Bunji range available at Ritchies includes four SKUs across kibble and treats, with 400g treat packs and 3kg kibble bags. Stock is rolling into Ritchies stores now, with a staged rollout across the full network in the coming weeks.