Tuesday, April 30, 2024

Bunnings and SCHMACKOS reveal new treat

SCHMACKOShas unveiled its newest creation ‘SCHMACKOSSausage Sizzle STIX’, inspired by the iconic Aussie tradition of a sausage sizzle.

SCHMACKOS Sausage Sizzle STIX will be part of Mars Petcare’s existing pet range at Bunnings which includes PEDIGREE®, WHISKAS® and OPTIMUM®.

Australian-made by Mars Petcare Australia in Bathurst, SCHMACKOS™ Sausage Sizzle STIX offer dogs a savoury delight made with real meat and free from artificial flavours.

“This innovative treat promises a delicious taste experience and allows every member of the family, including our furry friends, to delight in the shared experience of a sausage sizzle,” according to the brand.

Mars Petcare Australia Marketing Director Anthony Dean says, “As one third of all dog feeding occasions are treat related, we clearly love to treat our dogs and we naturally want the best for them. At Mars Petcare, we are proud to offer a range of treats crafted with real Australian ingredients.

“We know there is increasing popularity in the dog care and treat category and it’s important for us to create new offerings where enjoyment can be shared with our furry companions.”

SCHMACKOS Sausage Sizzle treats ($22 per 1kg bag) are available at Bunnings stores nationally (excluding WA*) and online.

Source: Mars Pet Nutrition Usage & Attitudes diary study Australia, 2021, n=1926.

Source: Circana, Grocery Scan Sales Australia, 2018-2023, 5 Year CAGR.

*Due to trading restrictions in WA, SCHMACKOS™ Sausage Sizzle treats will only be available in Bunnings Armadale and Bunbury stores.

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