Cadbury has launched a new range designed for chocolate lovers who are seeking more moments of “heightened indulgence”.

According to the brand, Cadbury &MORE invites consumers into a “sensory-rich experience defined by indulgent textures, new ingredients and foodie-approved flavours, wrapped in signature Cadbury chocolate and rich layered profiles”.

Each block is said to deliver a “unique sensory experience” with bigger chocolate pieces that allow more “generous fillings, flowing centres and satisfyingly crunchy inclusions”.

The range launches with five distinctive new flavours:

• Hazelnut Praline. The “perfect” mix of hazelnut praline and “crunchy” hazelnut pieces.
• Tiramisu Swirl. A “velvety fusion” of milk and white chocolate with coffee cream and “delicate” biscuit pieces, inspired by the classic Italian dessert.
• Caramel Crème Brûlée. Caramelised white chocolate layered with crème brûlée flavoured crème, “flowing” caramel, and salted caramel pieces.
• Roasted Macadamia. Classic Cadbury milk chocolate loaded with “generous” chunks of roasted macadamia.
• Raspberry Cheesecake. A “vibrant” raspberry-flavoured jelly combined with cheesecake crème and biscuit pieces, all enveloped in “smooth” Cadbury milk chocolate.

“Cadbury &MORE marks an exciting new chapter in our Australian chocolate lineup, delivering a multi-sensorial experience like never before,” says Mondelēz International Vice President Marketing Australia & New Zealand Ben Wicks.

“Indulgence today isn’t about waiting for a special occasion – it’s about making space in our busy lives for those small moments where you can stop and give yourself permission to completely give in. Cadbury &MORE is designed just for that.

“We’ve taken everything people love about Cadbury and layered it up, creating something more playful, more expressive and more indulgent in every bite.”

The Cadbury &MORE launch will be supported by a creative campaign and a creator summit, tapping into a new generation of voices and social-first experiences to shape how the brand shows up in culture.

The new range (195g, $9 RRP) is available in grocery stores from today (15 April).