Cadbury Australia has launched its newest character, Caramilk Wallaby, said to represent Australia’s love and involvement in sport.
Available exclusively in Australia, Caramilk Wallaby will appear in a share pack of 12.
“We’re so excited to be introducing a new Cadbury character to Australians,” says Mondelēz International Vice President Marketing ANZ Paul Chatfield.
“We know the Wallaby is such an intrinsic Australian character, with deeply ingrained roots in sport, and nothing reflects Aussie’s love for sport more than our prized Wallabies and Wallaroos rugby teams.
“No matter whether a sporting or Caramilk fan, this new character is for all Australians to enjoy and celebrate.”
As a sponsor of the Australian National Rugby Union teams, the Wallabies and Wallaroos, Cadbury has marked the latest NPD and its link to rugby and sport through a creative content piece starring Wallabies player Mark Nawaqanitawase. The wider team are also on board to support the announcement and new character release.
The Caramilk Wallaby share pack is now available from all leading retailers.