Cadbury launches Get in the Game Grants

To celebrate International Day of the Girl, Cadbury is supporting Women Sport Australia (WSA) and offering a donation of $150,000 to launch the Cadbury Get in the Game Grants Program.

According to Cadbury, the program will allow girls across the nation, from all sporting codes, more opportunities to feel comfortable and confident participating in sport.

Kicking off today (11 October), the grants program is open for eight weeks and invites all grassroots girls’ sporting clubs and associations in Australia to register for their opportunity to win. Grant winners will receive up to $5000-worth of funds to support the purchase and design of new female-friendly sporting attire, to navigate uniform barriers and ensure ongoing participation.

WSA President Gen Simmons says we know how important it is for young girls to feel comfortable when it comes to playing sport.

“Certain uniform designs can deter young girls from enrolling in sport. They might be designed for boys, be poorly cut, too tight or not cater to different body shapes. In turn, this can result in participation drop off,” she says. “The costs associated with the purchase of sporting uniforms can also be a roadblock.

“We’re so thankful for Cadbury’s support, providing WSA with the ability to offer grants to local girls’ sporting clubs and associations, which we hope will provide uniform barrier solutions, and allow girls to feel comfortable, confident, and able to continue their sporting pursuits.”

Mondelēz International Marketing Manager – Equity and Sponsorships Jessica Finger says that Cadbury believes that it’s critically important that females have as many sporting opportunities as their male counterparts.

“We want to shine a light on Australia’s female sporting role models and provide a platform for their amazing achievements, whilst simultaneously breaking down barriers for the next generation,” she says.

Further initiatives

The Cadbury Get in the Game Grants form part of the brand’s broader Women in Sport initiative, which aims to champion women in sport, inspire the next generation of female sporting athletes and promote visibility and equality in women’s sport across Australia.

Recently Cadbury featured four Australian female “sporting trailblazers” on the front of its purple packs. The on-pack athletes include Tayla Vlaeminck (Australian Women’s Cricket Team), Akec Makur Chuot (AFLW Richmond Tigers), Alanna Kennedy (Commonwealth Bank Matildas) and Jessica Sergis (Sydney Roosters NRLW).

Applying for a grant

The Cadbury Get in the Game Grants open today at 5pm, with registrations closing on 10 December at 5pm.

Judging will take place during January, with winning grant recipients announced on 21 February 2022.