Sunday, July 21, 2024

Cadbury to transition to recycled packaging

Mondelēz International will source recycled plastic using advanced recycling technology to use in a range of Australia’s favourite Cadbury chocolate blocks, in a world first for the chocolate brand.

Cadbury has partnered with Taghleef Industries to source the equivalent of 30% of the plastic needed to wrap Cadbury Dairy Milk family blocks from recycled sources. According to Mondelēz, consumers won’t notice a difference in the look and feel of the recycled plastic, with Amcor providing the finished packaging material in the iconic Cadbury purple people know and love.

In the past, soft plastic packaging has been considered a single use material. However, says Mondelēz, by accessing this latest recycling technology, Cadbury fans can look forward to playing a role in the circular economy.

Mondelēz International President for Australia, New Zealand and Japan Darren O’Brien says the company’s investment in this emerging technology was a reflection of the increased focus on waste and expectation for brands to lead sustainability solutions.

“Not only is this a world first for Cadbury, but Cadbury in Australia will be amongst the first anywhere in the world to buy recycled content soft plastic packaging,” he says.

“We’re setting new ground in finding solutions to meet the National Packaging Targets and the broader global challenges presented by packaging waste.

“While we’ve accessed the very latest technology from overseas to source this recycled material, we know that demand for circular packaging will continue growing and we’d love to see recycling technology built in Australia to meet local demand.”

The recycled plastic material will be used for the Cadbury Dairy Milk family blocks range made at the Cadbury Hobart factory.

Mondelēz says today’s announcement is just the first step to use recycled soft plastics as a circular material. The company is determined to increase the amount of recycled material in its packaging.

The first Cadbury Dairy Milk blocks to include recycled soft plastic in its packaging will be available in Australian supermarkets from September 2022.

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