Monday, April 22, 2024

CAPI to release premium Australian made mixers

CAPI is rolling out its range of premium, “all natural” Australian made mixers at Coles Supermarkets nationally from 23 August.

CAPI Low Sugar Tonic will be making its debut in a larger 750ml format, alongside Dry Tonic 4-pack. CAPI’s Blood Orange, Grapefruit and Ginger Beer 4-pack will also be available at select Coles stores.

The brand expansion and partnership with Coles will help make “all natural” Australian mixers more accessible to consumers.

“With an increasing buyer trend to consume low sugar, natural and preservative-free beverages, CAPI has responded with a varied and innovative range,” says the brand.

The partnership was a natural choice from both parties.

“Coles has always been committed to providing value to Australians and last year launched the campaign and promise ‘Value The Australian Way.’

“The campaign is a commitment to valuing the land, food and people of Australia and providing their customers with good value – the Australian way,” says the brand.

As an Australian owned and made brand since its inception, CAPI’s mixers were a natural fit.

“We are incredibly excited to partner with Coles. As a much-loved Australian brand, we are now making it even easier for existing CAPI customers to access our products across Australia as well as allowing new customers to discover and support local whilst shopping at Coles,” CAPI Sales Director Kate Solly said.

“CAPI is proud to be rolling out the extended ranging and partnering with a company that values Australian people, land, and products.”

CAPI Low Sugar Tonic 750ml, Dry Tonic 4-pack, and Blood Orange, Grapefruit and Ginger Beer 4-pack will be available at Coles Supermarkets nationally from 23 August.

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