Cartology, the retail media business of Woolworths Group, has expanded its advertising ecosystem, with a new network of full-motion digital screens across Woolworths Metro stores.
Through Cartology, brands will be able to reach Metro customers across over 90 premium physical stores in city and neighbourhood environments along Australia’s eastern seaboard and influence over 3.9 million monthly transactions.
“The expansion of Cartology’s screen network into Metro stores across Australia’s eastern seaboard is a further evolution in the growth of our business and our commitment to unlocking the strongest opportunities for brands to reach Woolworths customers,” says Cartology Managing Director Mike Tyquin.
“With Woolworths Metro, brands can extend their reach to Woolworths shoppers across the customer journey reaching customers who turn to Metro for essential products and fresh foods, delivered in a convenient and easy to shop environment.
“We know that six in 10 Metro shoppers are also shopping at Woolworths supermarkets regularly or occasionally, giving brands multiple media solutions to inspire and influence customers, where and how they choose to shop.”