Wednesday, June 19, 2024

CCEP backs women’s basketball with new sponsorship

Coca-Cola Europacific Partners (CCEP) has become the Cygnett Women’s National Basketball League’s (WNBL) official hydration partner.

The three-year agreement, which will span the 2023/24 to 2025/26 seasons and will encompass CCEP’s “beloved” brands Powerade and Mount Franklin, follows the recently announced appointment of CCEP as the official hydration partner of the National Basketball League (NBL).

CCEP General Manager of Marketing Activations Melissa Thompson says the company has a “rich history” of supporting community and sports organisations.

“Basketball is the second most popular sport worldwide and the fastest-growing summer sport in Australia,” she says.

“We’re delighted to welcome the WNBL into the CCEP family and to continue to support women in sport, while delivering added value for our customers.”

WNBL Head Christy Collier-Hill says CCEP’s support and partnership with the WNBL marks the first-time participating clubs will receive extensive hardware and hydration equipment, including eskies, barrels and drink bottles.

“This is a huge milestone for our league and marks the first time that, collectively, clubs will receive product and equipment without incurring costs,” she says. “Not only does that support their performances on and off the court, but it also assists with league sustainability and growth.

“CCEP is yet another world-renowned brand showing faith and confidence in the league and basketball in general in Australia, and our partnership will help drive the sport to new heights.”

CCEP’s partnership with WNBL aligns with the company’s commitment to foster equal opportunity in its workforce and global community.

“We recognise the significance of seeing a level playing field, which was highlighted at the recent FIFA Women’s World Cup which Coca-Cola were proud sponsors of,” says Ms Thompson.

“At CCEP, we’re committed to building a workplace that embraces inclusion, diversity and equity and these principles guide our approach to partnerships and sponsorships.”

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