Wednesday, April 17, 2024

Celeste Barber, the latest ambassador for MCoBeauty

Celeste Barber is known for getting many laughs from around the world, and now she has joined forces with cruelty-free beauty brand, MCoBeauty.

MCoBeauty says that despite Ms Barber having a 7.6 million follower count on Instagram, and a number of A-list celeb friends, it’s her ability to connect with the everyday woman that they admire her most for.

Ms Barber says, “Honestly, I’m the last person who should be giving people beauty advice, so I won’t. All I’ll say is that I’m absolutely obsessed with MCoBeauty’s products.

“Their XtendLash tubular mascara is the best mascara I’ve ever tried! I love that they’re cruelty-free, vegan and they dupe all expensive brands, from foundation to brows, lashes, lips and the ultimate range of accessory tools.

“And they’re bloody cheap, and I can buy them from the supermarket!”

ModelCo and MCoBeauty founder & CEO Shelley Sullivan says, “Celeste is the perfect embodiment of #BSFreeBeauty and we are beyond thrilled to have her on board.”

This is just the cherry on top of the beauty-filled cake for MCoBeauty, as they have seen significant growth recently.

“MCoBeauty has seen a surprise pandemic success story for us,” says Ms Sullivan.

“We’ve seen huge sales growth as women tighten their budgets, ditch expensive luxury brands and look for affordable products that perform even better than what the high-end companies are producing.

“Thanks to more women making the switch, MCoBeauty is currently growing Woolworths’ beauty category by more than 75%, while the rest of the category’s growth is declining at a rate of -2%.”

MCoBeauty is available at Woolworths and Big W stores nationally and online at

Related Articles

Stay Connected


Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.