Sunday, July 21, 2024

Charlie’s Mini Melting Moments now at Woolworths

Gourmet cookie company Charlie’s Fine Food Co has launched its Mini Melting Moments into Woolworths Metro stores nationally.

The “deliciously irresistible sweet treats are made with love and handcrafted with premium ingredients”, including 100% pure butter. They are available in the variants of Vanilla Bean, Raspberry Bliss, Coco Berry Monte, and Cookies and Cream.

“Feeding into a growing appetite for nostalgia, the popularity of the delightful mini morsels is also a reflection of people’s increasing desire to enjoy small indulgences at home,” says the brand.

The Mini Melting Moments 100g packs (RRP $5.50) are joined by Medium Melting Moments 180g trays (RRP $8).

Charlie’s Fine Food Co co-owner Jacky Magid says Woolworths has been a saviour throughout Covid.

“The partnership and support from Woolworths have been vital to Charlie’s survival and now amazing growth trajectory,” she says.

In 2020, Woolworth agreed to range Charlie’s Mini Cheese Bites after seeing the savoury snacks on a Qantas flight.

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