Wednesday, June 19, 2024

Charlie’s new cookies a ‘mix of everything’

Charlie’s Fine Food Co has recently launched a new cookies range, Mish Mash, at Woolworths.

According to the brand, Mish Mash Cookies combine an “unapologetically random mix of everything a pantry has to offer”, both sweet and salty, to create the “most epic cookie in town”.

Charlie’s says it has tapped into a global trend, combining crumbs and other snack remnants, including chocolate chips, oats, ground coffee, potato chips, and pretzels.

The family-run bakery has taken the ‘no waste’ concept a step further by using fully home compostable wrapping for the Mish Mash Cookies range. The environmentally sustainable wrapping is certified 100% home compostable and is made from a range of natural products including eucalyptus fibre, cassava and corn starch.

Charlie’s Fine Food Co’s owner Jacky Magid says the new range will capture consumers from the first bite, to binning the wrapper.

“The move to home compostable is such an important step given the war against soft plastics and the issues with REDCycle,” she says.

“We were inspired to think big and push the boundaries with sweet and salty inclusions and unexpected flavour combinations. Its random, but it works.

“We had so much fun coming up with our three original Mish Mash flavours. There’s nothing quite like this on the supermarket biscuit shelves in Australia, and I think families are going to love these indulgent cookie creations. There’s even one for breakfast!”

The new Mish Mash Cookies are available in the varieties of Early Riser (corn flakes, coffee, dried fruit, white choc chips, oats and coconut), Rock n’ Roll (salt and vinegar chips, Smarties, “real” choc chips, pretzels and salt flakes), and Rainbow Galaxy (Smarties, “real” choc chips, Rice Bubbles, oats and cocoa). Charlie’s will donate 5¢ per package sold to not-for-profit food rescue organisation FareShare.

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