Asembl has paired Perfetti Van Melle’s Chupa Chups with Kinrise Snackfood’s Poppin popcorn for a new brand collaboration.

Combining the two brands in one “delicious” snack, Poppin’s Lolly Poppin Chupa Chups range is promoted as a “magical glazed candy crunch sensory experience of fresh Aussie Poppin popcorn glazed in Chupa Chups’ best-selling flavours, Strawberry and Cream and Cola”.

The range is said to be made with no artificial colours or flavours and contains 23 per cent wholegrain. It also has less than 120 calories per serve.

“We are so very excited for Australians to enjoy the crunchy popping experience that Kinrise Snackfood has created especially for the market with our iconic Chupa Chups flavours, Strawberry & Cream, and Cola,” says Perfetti Van Melle Licensing Manager Marta Ballesteros.

“Truly the perfect snack for young and old, consumers are going to be in love at first sight and bite, firstly by the colourful and eye-popping design of the packaging and secondly, by the delicious taste of the product.”

Poppin’s Lolly Poppin Chupa Chups Strawberry & Cream and Poppin’s Lolly Poppin Chupa Chups Cola are now available from Woolworths and independents for a RRP of $4.