Friday, May 24, 2024

Coca-Cola acquires company behind Mojo Beverages

The Coca-Cola Company has acquired Organic & Raw Trading Co, the team behind Mojo Beverages.

This is the first time Coca-Cola has acquired full ownership of a brand in the kombucha category. Terms were not disclosed.

“In just over eight years, Organic & Raw has gone from selling Mojo at a local farmers’ market to producing one of Australia’s leading organic kombucha brands,” Coca-Cola Australia President Vamsi Mohan said.

“Our goal is to bring Mojo to more Australians by making it available in more places across the country. Consumers will be able to see the same great Mojo products on more store shelves.

“This is another important step in our company’s ongoing work to offer beverages for all occasions, which continues our evolution as a total beverage company.

“Across Australia, we now have more than 165 products and 25 brands. The addition of Mojo kombucha fits perfectly with the growing popularity of organic, probiotic drinks.”

Mojo’s rapid growth

Two key leaders who have been responsible for driving Mojo’s growth, co-founder and CEO Anthony Crabb, and Sales and Marketing Director Andrew Buttery, will remain in their current roles.

“When we started out, we couldn’t have imagined the incredible growth and consumer demand we see today,” Mr Crabb said.

“As we continued to innovate, we soon realised that for us to take the business to the next level and provide probiotic beverages to even more people, we needed to find the right strategic partner. We found this partner in Coca-Cola.”

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