Over the past few months, Coca-Cola Amatil with Coca-Cola Australia have donated over 280,000 bottles of water and Powerade via Foodbank Australia and the Australian Defence Force to assist those who are on the ground in fire-affected areas.
Coca-Cola has donated $1 million from The Coca-Cola Foundation for The Salvation Army’s immediate disaster relief efforts in fire affected communities; $250,000 from Coca-Cola Australia for the NSW Rural Fire Service, the Country Fire Authority Victoria, and the South Australian Country Fire Service Foundation; and $375,000 from Coca-Cola Amatil in the form of employee matched giving to all registered charities.
In addition, limited-edition Share a Coke with the Firies cans have been created to donate exclusively to fire fighters and other volunteers as an expression of thanks.
Alongside cash donations and free beverages, Coca-Cola Amatil will also establish a financial support package for the 2,118 small business customers it has in areas affected by the fires.
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