Coca-Cola has announced two landmark partnerships with Men’s Rugby World Cup 2027 and Rugby Australia. 

The partnerships will see Coca-Cola align with both Men’s Rugby World Cup 2027 and Rugby Australia and its national teams, including the Wallabies and Wallaroos, creating new opportunities to connect with fans and elevate experiences across the sport’s biggest stages.

“For generations, Coca-Cola has been part of the moments that bring people together, and few opportunities are more powerful than sport,” says Coca‑Cola Australia Vice President & General Manager Ahmed Rady.

“These partnerships allow us to connect with fans at every level of the game, from supporting Australia’s national teams through to helping deliver one of the world’s biggest sporting events when Men’s Rugby World Cup 2027 comes to Australia.”

Men’s Rugby World Cup 2027 

Coca-Cola will play a central role in delivering Men’s Rugby World Cup 2027 when the tournament arrives in Australia in October 2027 for its eleventh edition.

As the exclusive non-alcoholic ready-to-drink beverage partner, Coca-Cola will hold pouring rights across all tournament food and beverage facilities, including official bars, VIP functions and fan festivals across the seven host cities and eight state-of-the-art venues.

The partnership will come to life through marketing activations, premium experiences, as well as customer and consumer engagement.

Rugby Australia

Coca-Cola has also entered a two-year partnership with Rugby Australia, becoming a Gold Sponsor of the national body and its teams, including the Wallabies and Wallaroos.

The partnership will see the brand join forces with Rugby Australia across key international windows and build momentum leading into Men’s Rugby World Cup 2027, supporting the game at the highest level.

Across the two-year period, Coca‑Cola will engage fans nationwide, creating moments that celebrate the teams and bring Australian supporters closer to the action.