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Coke Studio Australia and New Zealand has debuted its first track since the music platform launched back in April.
The track, a collaboration with globally renowned Australian singer, songwriter and record producer Tones And I, fellow Aussie artist Young Franco and NZ artist CHAII, is called ‘(Can’t Get You) Off My Mind’.
The journey to create this track and accompanying music video was shared with fans through an Access-All–Areas pass via the Coke Studio Hub and each artist’s social media platforms. Fans engaged with the project by sharing their personal interpretations of ‘Better together’, providing inspiration to the artists as they collaborated on the track.
“We are absolutely thrilled to introduce the first-ever Coke Studio track in Australia and NZ,” says Coca-Cola South Pacific Senior Marketing Director Kate Miller.
“Bringing our fans along on the creative journey has been a pivotal part of this process, and we’re excited to share ‘(Can’t Get You) Off My Mind’ with everyone. Coke Studio is all about bringing people together; from the artists to the fans to the creative designers, we have created a platform that truly celebrates local talent.
“This release marks just the beginning of Coke Studio ANZ, and we look forward to unveiling more collaborations in the months ahead.”
The new track is now available across all streaming platforms.