Coles is lowering the prices of 300 ‘Autumn essentials’ for three months as part of its ‘Latest Great Value, Hands Down’ campaign.
The new price reductions provide additional savings to customers across the store, with the supermarket now offering more than 500 products in total on Down Down pricing throughout April.
Coles Chief Commercial Officer, Anna Croft says the supermarket is committed to providing Australian households with value throughout the cooler months to help them save on their weekly shop.
“We know our customers are feeling pressure with the cost of living, which is why we’re continuing to invest in providing value to help grocery budgets go further,” she says.
“Autumn comes with the comforts of home cooking and to help households save money and cook hearty meals we’ve lowered the price of a range of popular meat cuts for next three months including our much-loved lamb shanks, perfect for the colder weather.”
Coles Australian Lamb Shanks 2 Pack is reduced to $8.50/kg from $9.50/kg, and Coles Australian No Added Hormones Beef Oyster Blade Steak 500g is down to $11 from $13.
A recent survey of more than 7,000 Coles customers revealed that 61% have been cooking more at home over the past 12 months. With 85% of customers surveyed saying they freeze some of the meat they buy from the supermarket and over 1 in 4 (26%) freezing every meat product they purchase, Aussies can take advantage of savings this April to create comforting meals to feed the family throughout Autumn.
“We’ve also reduced the price on a wide selection of household staples including coffee, laundry liquid and canned vegetables to help customers save while stocking up, having more than 500 products on Down Down pricing throughout April in addition to our weekly specials across the store,” says Ms Croft.
The price reductions are across a range of private label and branded goods. Some of the branded goods include:
- Tip Top Cafe Bread Raisin Toast 650g (down to $5 from $6.90 – only available in NSW, Qld, SA, Vic, WA)
- Heinz Soup Tomato Big Red 420g (down to $2, from $2.50)
- Ardmona Tomatoes Crushed 410g (down to $1.60, from $2.10)
- Espressotoria Vittoria Capsules Espresso 12 pack (down to $5 from $10)
- Queen Victoria 10 pack Tea Bag varieties (down to $1.20, from $2)
- Mccain Delish Potato Gratin 400g (down to $6, from $8.60)
- Nannas Family Frozen Apple Pie 600g (down to $4 from $5)
- Steggles Crumbed Chicken Alphabet Nuggets 2kg (down to $20, from $25)
- Biozet Attack Liquid Plus Sensitive 2 Litre (down to $13, to $26)
- Ajax Eco Multipurpose Wipes Fresh Lemon 110pk (down to $7, from $11).
Starting today customers can get even more value from their shop, earning one KitchenAid Ovenware credit by scanning their Flybuys when they spend $20 or more in one transaction at Coles or from Coles Online to redeem a piece of the KitchenAid Ovenware collection for free until July 23.