Coles backs RED Group with new funding

RED Group will be able to treble the amount of soft plastic it collects for recycling thanks to a $430,000 grant from the Coles Nurture Fund.

According to Coles, the sustainability organisation will use the grant to purchase new processing technology. They will also purchase three new vehicles to increase collection and recycling of soft plastic across Australia.

The grant comes nine years after the launch of the REDcycle program at Coles.

Coles CEO Steven Cain says the need to support recycling solutions was now more important than ever.

“We want to be the most sustainable supermarket in Australia and drive generational sustainability in Australia,” he says.

“With the volume of soft plastics collected by Coles rising by as much as 32 per cent last financial year, we want to help find more Australian solutions for recovered material.”

Behind the initiative

Liz Kasell, founder of RED Group and the REDcycle program, was first prompted to find a solution for soft plastic in 2009 when she was making school lunches for her son at primary school.

“I was concerned that rigid plastic bottles could be kerbside recycled but soft plastics couldn’t so I started doing some research into what we could do,” she says.

“I came across Replas, a Melbourne manufacturer who had the potential to recycle soft plastic, so I hired a trailer and started collecting soft plastics from primary schools to drop off to Replas.

“Then in 2011, I approached Coles and we began a trial in 110 supermarkets by placing collection bins at the front of the store. Then by March 2018, we had installed a collection bin in every Coles supermarket across Australia.

“This grant from the Coles Nurture Fund now takes REDcycle to a whole new level at a time when investment in Australian recovery and recycling is desperately needed.”

Since the REDcycle program began in 2011, Coles claims it has diverted more than 878 million pieces (3.5 million kilograms) of flexible plastic from landfill across Australia.

Further work

In addition to the Coles Nurture Fund grant, Coles is also supporting the recycling of soft plastic by allocating $20,000 to test and trial “innovative” infrastructure products made from recycled soft plastics.

These products, says the retailer, will provide a sustainable and environmentally friendly material alternative to conventional options such as timber.

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