Monday, June 17, 2024

Coles brings Netflix favourites to the freezer

Coles is bringing a taste of two of the most watched Netflix shows to customers, with a range of frozen products inspired by Stranger Things and Squid Game now available to purchase in Australia for the first time.

Freezers across the country are about to get a whole a lot cooler, with nine unique products exclusive to Coles available that draw on inspiration from the popular franchises, allowing customers to experience the shows at home in a fun new way.

Aussies can step back to 1985 with Stranger Things themed frozen pizzas. The Surfer Boy Pizzas are inspired by the show’s pizzeria and are packaged in the same retro designed boxes.

Available in two flavours Rad Pepperoni and the Gnarly Hawaiian, once cooked at home the pizzas are crunchy on the outside and airy on the inside, just like they were delivered hot to your door.

Straight from Starcourt Mall, customers can scoop up a nautical treat from the iconic Stranger Things ice cream parlour Scoops Ahoy. The 1L tubs are available in three fun flavours, U.S.S Butterscotch, Cinnamon Buns and Vanilla and Cookie Pieces.

Customers can travel to the Upside Down without leaving their home with the range also including Hellfire Club Spicy Wing Nibbles taking inspiration from Stranger Things’ Hawkins High school society and a 4 pack of Beef Brisket BBQ patties from the show’s family owned and operated diner Benny’s Burgers.

Squid Game fans can create their own dinner table game with Coles launching a 9 pack of BBQ Chicken Nuggets in the shape of triangles, circles and squares taking inspiration from the iconic guard masks, alongside a 12 pack of Stuffed Potato Mashies with a red and green filling, playing on the red light, green light game from the show.

Coles Business Category Manager for Frozen Tim Lane says Coles was thrilled to partner with Netflix to bring new products inspired by the popular franchises to Australians.

“Following the success of Stranger Things and Squid Game in Australia, we know our customers will love being able to bring to life their favourite shows at home and experience them in a brand-new way,” he said.

“We’re committed to working with suppliers to expand and diversify our product offering and this innovative range draws on inspiration from the concepts and brands fans have seen throughout the shows, with products you can’t find anywhere else in Australia that we think will be a lot of fun.”

The exclusive to Coles Netflix range is available in the freezer aisle in Coles stores nationally for a limited time.

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