Thursday, April 18, 2024

Coles donates gift cards to families with childhood cancer

(Feature image: Belinda Kidd and Harrison with Redkite Ambassador Antonia Kidman)

Coles is spreading Christmas cheer by delivering gift cards to nearly 2000 families affected by childhood cancer.

New research shows nearly a quarter of families fear they cannot afford basics, like food.

Redkite highlights the impact of Covid-19 on families who have a child diagnosed with cancer, with nearly a third of respondents also saying they don’t think they could continue to provide for their families.

Redkite encourages shoppers to donate to Coles via purchasing a $2 donation card at the checkout.

“Covid-19 has been particularly hard and stressful for families who have children with cancer,” says Redkite ambassador, Antonia Kidman.

“Even though restrictions have eased across Australia, the threat of catching Covid-19 is always very real for families who have an immunocompromised child.”

Ms Kidman continues by explaining how Redkite supports families living with childhood cancer.

“Redkite works on the front line of childhood cancer support, helping with life’s basics and making sure families can stay fed and manage the double stress of Covid and childhood cancer.

“We’re extremely grateful to have a partner like Coles on board again this Christmas to raise awareness and funds. Whether it’s $100 or $2, every donation will help make life easier for a family whose child has been diagnosed with cancer.”

The Kidd family, from Sydney

The Kidd’s are one of the families who received a Coles gift card.

Belinda and Craig’s four-year-old son Harrison was diagnosed with Acute Lymphoblastic Leukemia in 2018. His treatment was going to plan until early September.

“Since Harrison’s treatment began, we haven’t been at home much,” says Belinda.

“When we are home, we’re just exhausted and we’re also wondering: ‘When are we going back to hospital? We have to keep an eye on his temperature’. Jayden’s [Harrison’s brother] definitely felt our absence. His schoolwork has suffered, and he and Harrison miss each other terribly.”

Belinda says that the Coles gift cards were a saving grace and helped her get Harrison through ‘steroid week’.

From 25 November to 24 December, shoppers can purchase a $2 donation card or donate an amount of their choice at any Coles supermarket across Australia.

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