Coles says it’s continuing to help household budgets go further by “dropping and locking” the prices on 150 household favourite products across supermarkets and online until 31 January 2023.
With the cost-of-living pressures on the rise, Coles has launched Dropped&Locked, working with suppliers to drop and lock in the price on products “Aussies love the most” by between 10 and 40%.
Some of the brands that have been Dropped&Locked include Steggles, Kleenex, Golden Circle, Kellogg’s, Bulla, Pepsi, Masterfoods, Cadbury, Handee and Whiskas, as well as Coles Free Range Chicken Breast and Coles Beef Scotch Fillet Thin Sliced 400g.
Dropped&Locked is the second phase of the value promise Coles has delivered to help fight inflation.
In August, Coles ‘Locked’ the price of 1168 products across supermarkets and online. This included products such as mince, free range eggs, cheese, bread, tuna, nappies and petfood. It was also announced that Coles had begun lowering the price of 500 products, with the 150 Dropped&Locked from Wednesday part of this move.
Coles Chief Executive of Commercial and Express Leah Weckert says the retailer is committed to helping customers find key staple products that will be dropped and locked in price for a few months.
“We know it’s been a really tough year for many of our customers and they are looking for prices they can rely on each time they shop to help their household budget go further,” she says.
“Our Locked campaign has been successful because customers can clearly identify products that won’t go up in price until at least the end of January 2023.
“With Dropped&Locked, they’ll now be able to see where we can provide savings on products Aussies love and keep them locked.
“As we get closer to Christmas, we want our customers to know that they can depend on Coles to bring them reliable value and great prices during the festive season.”
