Coles is lowering the price of hundreds of products this winter and is also launching a new Flybuys offer to help customers “supercharge” their points balances. 

From 4 June, customers can save on 307 winter essentials and household staples across meat, bakery, pantry and dairy, providing an average saving of 19% for at least the next three months. 

The retailer says the winter price reductions will add to the hundreds of products currently on Down Down pricing across stores.

Coles Chief Commercial Officer Anna Croft says the savings are designed to help Australians get more value on products they can enjoy during the winter months. 

“This winter we’re investing in bringing prices down to deliver immediate relief at the checkout to our customers,” she says.  

“Whether it’s a leg of lamb roasting in the oven, a freezer full of batch-cooked meals, or a simple stir-fry to feed hungry mouths, Coles is helping households make meals they love at lowered prices.”

For Australians looking to accompany a meal with a glass of wine, Liquorland is offering customers 10% off any six bottles of wine (excluding cask) in one transaction when they scan their Flybuys. Shoppers stocking up can also toast to $50 off their next in-store Liquorland shop when they spend $250 in-store in one transaction and scan their Flybuys.

Flybuys offer

Coles is launching its first ever Activate Bonus Value Points offer, aimed to help customers boost their points balances to receive $10 off their in-store shop faster when they activate their Flybuys offers in the Coles or Flybuys app.

From 4 June until 1 July, customers will collect 10x bonus points every time they shop from a selected range of more than 800 products, including popular brands such as OMO, Colgate, Pantene, Lindt, Sakata, as well as Coles Asia and Coles Made Easy ranges.  

During June customers wanting to boost their points balance are encouraged to activate every time they shop. Offers can include bonus points, money off and even free products.

“This 10x points offer on more than 800 brands for four weeks gives Flybuys members the chance to supercharge their points balance and help them get to 2,000 points faster, which is all you need to redeem $10 off your shop,” says Ms Croft. 

Liquorland is also offering 10x bonus points on selected products to celebrate an “action-packed” season of sports from now until 22 July. Fans can score more by purchasing a participating product from popular brands each week including Smirnoff, Hahn, Johnnie Walker, Hard Rated, Jacob’s Creek, Pepperjack and more.