Tuesday, June 18, 2024

Coles gives customers a taste of Christmas early

Coles has unveiled a diverse range of quality Own Brand products now on offer ahead of the Christmas season, suitable for a variety of budgets at a time when Australians are seeking value and ease. ­­­

There’s the classic Coles Fruit Mince Pies and Christmas Pudding available in new packs.

Available in a mini 9 pack, Festive Mini Fruit Mince Pies boast an exclusive Christmas tree design, ideal for embellishing the table at any event. Mini mince pies will not be without their counterpart, in the regular Fruit Mince Pies 6 pack.

As part of the exciting Christmas range, Coles introduces 20 brand new Own Brand Bakery products that have been carefully crafted by product developers, adding to Coles’ largest bakery range of 103 Bakery Christmas products.

General Manager Bakery Kate Roff says “This year we are introducing a mini fruit mince pie 9 pack with an adorable Christmas tree design on top, exclusive to Coles. It doesn’t get more festive than that, these delicious morsels are the perfect two bite size and a fantastic addition to jazz up any holiday dessert plate.

“Customers will delight in the new Mini Fruit Mince Pies and are expected to purchase more than 10.8 million little pies this Christmas, that’s nearly half of the Australian population indulging in the tasty sultanas, apple and citrus flavours this Christmas.”

Last year, Coles sold 40% of Fruit Mince Pies before December alongside the all-time favourite Christmas dessert, the Christmas Pudding, which 50% sold before December and over approximately one million puddings purchased by consumers.

Coles has also decked the aisles with the traditional Coles Christmas Pudding, made with juicy vine fruits and hints of citrus, mixed spices and a dash of brandy. Available in both 110-gram and 700-gram packs, the Christmas Pudding is a nostalgic favourite.

Last year, shoppers purchased 50% of Christmas Puddings before December and over one million delicious puddings were bought in total, and the expectation is no different this year, with customers set to delight in the divine, fruity sensation.

“We’re so proud of this range and to be offering customers a variety of traditional and new products. We just had to let our customers try them as soon as possible, we know they love to try these in the months leading up to Christmas and this early range can help people stagger their costs leading up to the big day as well,” Ms Roff said.

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