Coles helps customers decide what’s for dinner

Coles customers have been treated with a “mealtime makeover” with the supermarket launching new meal plans today.

As part of Coles’ strategy to sustainably feed all Australians and help them lead healthier and happier lives, ‘What’s for Dinner’ is aimed at helping customers get quick, easy and delicious food on the table in 30 minutes or less, using no more than five ingredients.

Lisa Ronson, Chief Marketing Officer at Coles, says the campaign is designed to inspire customers in the kitchen and make life easier.

“This year, we undertook one of the biggest customer studies ever conducted into the dinner time habits of Australians to really understand customer pain points and how we can help them through great value food solutions,” Ms Ronson said.

“We have created meal plans to help customers with some of the biggest challenges they face preparing dinner every night – from lack of time to cook from scratch to kids who turn their nose up at healthy options, and boredom with cooking the same handful of dishes every week because it seems too hard to try something new.”

Study results

  • While 94 per cent of consumers surveyed eat dinner, 55 per cent are only deciding what they will eat on that day.
  • Three out of five surveyed prepare meals in less than 30 minutes.
  • Two out of three surveyed eat before 7pm.
  • One out of three surveyed use short cuts in the kitchen.
  • Preparing the ingredients is the biggest “pain point” when cooking dinner, followed by worrying if the meal is cooked right and the time it all takes.

The meal plans

There are 48 recipes included in the ‘What’s for Dinner’ meal plans. These include:

  • Mince-it Monday Mexican tacos made in 20 minutes.
  • Meat Free Monday chicken-free schnitzel with slaw made in 20 minutes.
  • Weekend Beef and Thyme burgers made in 20 minutes.

To help customers plan their week’s dinners they can find all ‘What’s for Dinner’ recipes at, in the Coles magazine and catalogue and at the supermarket either on a recipe card or by scanning the QR codes on product displays.

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