Coles is giving Flybuys members a way to stretch their Christmas budgets, with the launch of Collect for Christmas.

This initiative will help customers earn and save points now to redeem up to $400 off a single shop at Coles or, for the first time, Liquorland this festive season.

From today (14 September), Flybuys members can opt in through the Flybuys app and start building their points balance ahead of December, with exclusive Collect for Christmas rewards available, including 10x points on their next eligible shop at Coles and Liquorland for launch.

The campaign comes as Coles research shows more than half of surveyed customers are using points and loyalty programs to help save on their weekly shop, as households look for simple ways to make every dollar go further.

Coles Chief Customer Experience Officer Michael Courtney says Collect for Christmas gives customers an easy way to save their points now and enjoy real money off when it matters most.

“Christmas can be one of the most expensive times of year for households, so we want to give Flybuys members a simple way to save ahead and take money off their festive shop,” he says.

“Collect for Christmas lets members put their points aside over the next few months, to help cover the cost of Christmas.

“Last year, members who opted in earned an average of $140 leading up to Christmas. This year, we’re giving members even more choice, including the ability to redeem their saved points at Liquorland for the first time, to reduce the cost of their food and drink shop.”

Last year, more than $20 million worth of Flybuys points was redeemed over the festive period by customers who joined Collect for Christmas.