Wednesday, December 4, 2024

Coles inspires future Aussie athletes

Coles and Little Athletics Australia ambassadors will visit over 60 Little Athletics Centres between 6 and 19 November to inspire future Australian athletes.

In addition to sharing training tips and nutritional advice, the ambassadors will join the Coles Community Round, taking on kids in banana themed races and games. They will also deliver new equipment to centres that have recently received funding from the Coles Little Athletics Community Fund.

Dual World Champion and world record holder Jaryd Clifford will visit his alma mater in Melbourne’s northern suburbs at Diamond Valley Little Athletics Centre, where he will make his first appearance since the Paris Paralympics when he came agonisingly close to adding two medals onto his Tokyo haul.

“Coles Community Round is such a great opportunity to return to where it all started for myself and many other athletes, and I’m excited to visit grassroots centres, particularly my old Little Athletics Centre in Diamond Valley,” he says.

“Paris was such a rollercoaster ride and it’s always humbling to go back to community clubs and to see the pure joy and delight these kids have for track and field. It’s a reminder that athletics is first and foremost about having fun and being the best athlete you can be rather than medals and accolades. Coles Community Round is a great way to demonstrate these values, and I can’t wait to meet this year’s crop of little athletes and to share my experiences with kids and parents alike.”

Coles Little Athletics Australia CEO Myles Forman says there has been a record interest in Coles Community Round this year, thanks largely to the calibre of ambassador visits on offer.

“Coles Community Round has been a feature of the Little Athletics calendar over the past four years and it’s pleasing to see its popularity continue to grow with nearly 300 Centres running an event over the next two weeks,” he says.

“Coles Community Round is a great way to celebrate our partnership with Coles, which has provided over $2.5 million in sports equipment grants and more than five million bananas to our centres since 2017. The round also encourages centres to put the ‘fun’ back into the Little Athletics motto – family, fun and fitness.”

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