Wednesday, January 19, 2022

Coles invests millions to lower prices

The supermarket claims to have made its biggest investment in value in recent years and will lower the price of more than 300 products, introduce new big value packs and more own brand products.

Among the products to drop in price are RSPCA Approved Whole Chickens ($3.90 per kilo, down from $4.50 per kilo), RSPCA Approved Chicken Thighs ($11 per kilo, down from $12 per kilo), crumpets ($1 per six-pack, down from $1.35) and lunch wraps ($2 per six-pack, down from $2.30).

Lowering the cost of meal times

Coles says it has transformed its value strategy to provide the best value food and drink solutions and help lower the cost of meal times.

“We are helping to lower the cost of dinner, lunch and breakfast solutions with a focus on own brand fresh products and branded big value packs in grocery,” Coles Chief Marketing Officer Lisa Ronson said.

“We’ve been reviewing the products our customers are buying every day and determining where we can really make a difference to their cost of living. Our vision is to be the most trusted retailer in Australia and we must take a customer obsessed approach to value.

“Chicken is the number one dinner protein, so we’ve made a big investment in lowering the price and giving customers a whole RSPCA Approved chicken to feed their family for less than $4 per kilo. We know customers need bakery staples like rolls, wraps, croissants and muffins day in day out for breakfast and lunch so we’ve lowered the price on these items knowing it can make a big difference to their family budget.”

More than price

Coles says its new value campaign is about more than just price, with the retailer giving customers new ways to find value across the store.

Big Pack Value products are being introduced so customers can “save on the items they never want to run out of or need more than a regular serve like tea, coffee, tomato sauce, olive oil and rice”.

Coles is also introducing Mix Match ‘n Save offers which it sayswill provide savings to customers with great seasonally relevant bundle deals such as dips, yoghurts, snacks, bakery, prepacked vegetables and baby food where customers want variety.

Hundreds of new Own Brand products, says Coles, will help customers find value and try the latest flavours, meal solutions and food innovation.

“We know the cost of living in Australia is rising with many Australians struggling to pay their everyday bills,” Ms Ronson said. “That’s why we are determined to offer our customers the best value on the products they buy the most and also find new ways for them to save across the store.”

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