Coles is teaming up with conservation organisation Aussie Ark to raise funds for the protection of endangered and threatened Australian species.
Coles will be raising money through the sale of So Soft & Strong Facial Tissues. For every box, five cents will be donated to Aussie Ark to support its vision of creating a long-term future for Australia’s threatened wildlife.
The packaging of both the Eucalyptus and Aloe Vera So Soft & Strong Facial Tissues has been redesigned to feature artwork of the endangered brush-tailed rock wallaby and the koala.
Aussie Ark President Tim Faulkner says the organisation is excited to be working with Coles to change the outlook for Australian species currently in decline.
“The funds raised from the sale of the tissue boxes will go towards helping Aussie Ark raise brush-tailed rock wallabies and ensure they are strong enough to be released into wild sanctuaries, in addition to preserving and expanding koala habitats by protecting against feral pests, weeds and fires,” he says.
“These measures are critical in light of the finding that the koala will become extinct in NSW before 2050 without urgent intervention.
“Working together with Coles is huge for Aussie Ark. It enables us to raise money through products Australians buy every day, and the beautiful designs on the tissue boxes puts us right in people’s homes to remind them they are helping in such a simple and generous way.”
Coles Chief Marketing Officer Lisa Ronson says Coles is pleased to have this opportunity to help support Aussie endangered species on a national level.
“Like all Australians, we were heartbroken to witness the effect of the bushfires on our native wildlife populations,” she says.
“Coles has a unique opportunity to assist in the recovery of our endangered species, and we are thrilled to be working with Aussie Ark to raise much-needed funds for the preservation and conservation of Australian wildlife for generations to come.”
The redesigned So Soft & Strong Facial Tissues in Eucalyptus are available at Coles supermarkets across Australia and through Coles online. Aloe Vera is coming soon to stores and online.