Coles launches Anzac Day fundraiser

Coles is helping Aussies across the country to support service men and women this Anzac Day.

The retailer has launched a fundraising campaign together with veterans’ support agency Bravery Trust.

Until Sunday 25 April, when customers purchase a pack of Coles Brand bakery cookies or biscuits, Coles will donate 50 cents to Bravery Trust. Customers are also able to make their own donations in-store at the checkout.

New data from Bravery Trust shows that Covid-19 has created “significant challenges” for veterans and their families. The organisation has received over 10,000 calls for assistance since the start of the pandemic. There’s also been a 20% surge in requests for assistance since pandemic financial support ended last month.

Coles Group CEO Steven Cain says Coles is delighted to again partner with Bravery Trust to support current and former members of the Australian Defence Force facing hardship.

“As a long-standing Australian business, we sincerely appreciate the service of current and former members of the Australian Defence Force and together with our customers, we want to remember and support service men and women who are facing hardship as a result of injuries or illness from their service,” he says.

“Coles began as a single Melbourne store not long before the First World War in 1914, with our founder GJ Coles volunteering at the age of 32 to serve on the Western Front.

“Now more than a century later, a number of our team members are active members in the Defence Force Reserve and together with our customers, we have raised more than $5.2 million to support Australian veterans since 2014.”

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