Sunday, April 14, 2024

Coles launches Healthier Living program

Coles is launching a new program to help make “healthier living” easier and more affordable for Australians.

From today (10 February), Healthier Living will offer customers 28 days of daily online discounts of up to 50%.

The program will also offer hundreds of bonus Flybuys on fresh fruit and vegetables and health-related products. These include selected Extra Virgin Olive Oil, Weetbix, Coles 5-star beef mince, Heritage Mill Range, Yoghurt, Wellness Road Range, Coles free range eggs and snacking fruit and nuts.

In addition, free ‘Coles Healthier Living’ recipes booklets – with “exclusive, tasty and affordable” recipes from the Heart Foundation – will be available for customers in store and online.

Customers will find even more Heart Foundation approved recipes, expert advice, fitness tips how-to videos at www.coles.com.au/healthierliving.

Coles Chief Marketing Officer Lisa Ronson says health and wellbeing has never been more important to Australians than it is today.

“Coles Healthier Living seeks to make caring for health and wellbeing easier for our customers and provide incentives and daily tips and tricks to help Australians look after themselves and their families,” she says.

“Over the past year we have undertaken one of our biggest surveys into how our Australians feel about health and wellbeing including factors such as diet, physical exercise, mental wellbeing and financial security.

“The findings have helped us create meaningful ways for Australians to build health and wellbeing into their everyday lives such as when they shop, cook and engage in physical and social activities like entertaining and exercise.”

Ms Ronson says Coles has taken “significant steps” to expand its health offering by increasing its focus on fresh food, removing artificial colours and flavours, and introducing new affordable healthy meal solutions and product ranges.

“Combined with the important partnerships we have established with the Heart Foundation, AFL and AFLW, Little Athletics, Stephanie Alexander Kitchen Garden Foundation and the Resilience Project, we want to be a destination for health and live our purpose to sustainably feed all Australians and help them live healthier and happier lives,” she says.

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