Coles and Warner Bros. Consumer Products is bringing “everyone’s favourite Harry Potter and Fantastic Beasts characters to life” with the launch of a new collectible campaign. 
Launching next week, the Magical Builders campaign features “wizarding world” characters and play kits that are plastic free and recyclable.
From Wednesday, 6 July, customers will receive a free Coles Magical Builder character with every $30 spent in one transaction at Coles supermarkets, Coles Online and Coles Express. There are 35 characters to collect, along with four play kits depicting “iconic” settings from the Harry Potter films.
“Avid collectors” can also purchase a Hogwarts Trunk Collector Case to house all 35 characters. This is recyclable once the Velcro closing strip is removed.
Coles Chief Marketing Officer Lisa Ronson says the retailer is thrilled to work with Warner Bros. Consumer Products to create an Australian-first collectible campaign that will bring a bit of magic into Australian homes.
“We wanted to find an interactive and sustainable way for customers to have fun and that will appeal not only to kids, but guests of all ages,” she says.
“We know that Australian fans have been waiting for a wizarding world collectable campaign like this for a long time, so we are very excited to work with Warner Bros. to bring Coles Magical Builders to life.
“With over 30 beloved characters and four iconic settings available to collect, Magical Builders will allow customers to get creative as they build their magical world – all with the added bonus of being plastic free and recyclable.”
Forest Stewardship Council CEO Damian Paull adds: “FSC is proud to partner with Coles and we are delighted to bring to life their forest-friendly FSC-certified Magical Builder characters.
“Together, we bring about positive change by providing forest-friendly alternatives to plastics. The Magical Builders range is made with responsibly sourced FSC-certified materials, helping to protect our forests for future generations.”
In recent days, Woolworths has also launched a new collectible campaign with Disney, Fix-ems. These are promoted as being made from at least 80% recycled material.