Thursday, May 30, 2024

Coles locks in more low prices

Coles has added almost 1,000 Coles Brand products to its ‘Every Day’ lower-prices range, with some prices reduced by up to 25 per cent.

Since January, Coles has almost doubled the number of products on Every Day low pricing, with the total now more than 4,000.

Coles Managing Director John Durkan says Coles is more focused than ever on offering customers great value in every aisle and Coles Brand is one way the company is lowering the cost of a weekly shop for customers.

“Moving almost 1,000 Coles Brand products to Every Day pricing is the biggest price promise we’ve ever made to our customers,” he said. “Our Every Day prices give customers value they can trust every time they shop with us and means they don’t have to wait for a special to buy at a great price.

“It’s important for our products to be more affordable, so that’s why we’ve dropped the price on these products, giving our customers real savings at the check-out.

“We’re continuously investing in Coles Brand, working alongside many great Australian suppliers to give our customers products that are not only great value, but that taste great, too. We’ve seen significant growth as our customers respond to the quality, taste and price of our private label products.”

The latest reduced-price products include Coles Brand Wraps eight-pack (down 25 per cent to $2.25), Coles Brand Mud Cake 600g (down 25 per cent to $4.50) and Coles Brand A4 Copy Paper (down 20 per cent to $5).

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