Roy Morgan readership survey results show that Coles magazine retains its position as Australia’s most read magazine.
Coles magazine, which is published by Medium Rare on behalf of Coles, saw its readerships climb to 3.216 million in the last quarter – a 7.5 per cent increase from the previous survey and a 27 per cent increase year on year.
“Coles is number one in print and continues to grow,” Medium Rare Executive General Manager Sally Wright said. “Readership has grown on average across the year at a rate of seven per cent per quarter. That’s 221,000 new readers every quarter.
“We know from Coles’ customer research that our readers are the main grocery shoppers and spend, on average, $185 each every week at Coles supermarkets. Further, they are 69 per cent more likely to purchase after reading the magazine.
“We know from Roy Morgan data that they have the highest online spend for any magazine: readers spend an average $384 million online every month.”
Coles General Manager Marketing New Channels Amber Collins said the magazine is about inspiring customers with the daily ‘what’s for dinner’ dilemma and encouraging them to try new things in the kitchen.
“Each edition is focused on providing recipes, ideas and techniques so people can feed their families quickly, easily and on the right budget,” she said. “We’re really pleased to see our customers are enjoying it and we will continue to work towards keeping it fresh and fun.”
