Saturday, August 13, 2022

Coles makes Christmas entertaining easy and affordable

Coles’ latest Best Buys range features a range of cookware, tableware, and festive utensils to make entertaining and gifting this festive season “easier and more affordable”.

Expected to excite customers, Coles has brought back the “popular” limited edition Air Fryer Oven following its “sell-out success” earlier this year. The “powerful” 1800W stainless steel 25L Air Fryer Oven is $129 and includes 10 pre-set functions with 360-degree hot air circulation to roast, toast, and broil food to “healthy, fat-reduced perfection”.

Customers can also “deck the dinner table” with a 12-piece dinner set with gold trim edges for $29.99, 6 pack stemless glassware and bamboo serving board for $12.99 each and a Lazy Susan 360 rotating glass platter for $9.99.

A strong demand

In response to strong customer demand, Coles is expanding its popular Best Buys program to an additional 30 supermarkets nationwide. For the first time this includes the Northern Territory.

Coles General Manager for Health & Home Jonathan Torr says Coles Best Buys has been overwhelmingly popular with shoppers with its great value and exciting variety of products traditionally not found in supermarkets.

“This has been a challenging year for many Australians, and we know our customers are really looking forward to celebrating Christmas with their friends and family,” he says.

“We’ve tailored the range to help make entertaining this season easy and affordable with products that provide something a bit special at exceptional value.”

An expanding program

Since launching in May, Coles says it has expanded the Coles Best Buys program to 166 stores across Australia.

Coles Best Buys is available every fortnight, starting on a Friday to help kick start savings for the weekend. The range, according to Coles, will continue to evolve with different themes and new products each event. Products are only available for a limited time and while stocks last.

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