Tuesday, January 25, 2022

Coles offers new healthy bakery options

Coles launches three new healthy bread options including 85% low carb loaves, high protein and gluten free varieties nationally.

Coles’ first-ever 85% Lower Carb Loaf is a compact, seeded bread loaf that contains “85 per cent fewer carbs than a traditional multigrain sandwich loaf,” for consumers who are wanting to reduce their carbohydrate intake.

Nutritionally-packed and soft, the Coles 85% Lower Carb Loaf contains on average 21 grams of protein and 8.5 grams of fibre per serve, and is also claimed to be low in sugar and vegan-friendly.

The new Herman Brot Complete Protein Loaf offers customers a wholesome and vegan-friendly source of protein that aids digestive function and gut health. Enriched with a blend of plant-based enzymes and sprouted seeds, the Herman Brot Complete Protein Loaf has over 33g of protein and 4mg of iron per 100g, making it a filling and nutrient-rich bread option. Similar to the Coles 85% Lower Carb Loaf, it is also low in sugar and carbs.

In response to the growing demand for high-quality gluten free products, the Gluten Free Premium White Loaf not only appeals to people with coeliac disease but also those looking to follow a low gluten eating plan, according to Coles.

Coles General Manager for Bakery Andy Mossop says the new products are a testament to Coles’ ongoing dedication to providing Australians with healthy and tasty bread options, without the specialist store price tag.

“At Coles, we want to sustainably feed all Australians to help them lead healthier, happier lives, and our Bakery team is constantly looking at ways we can expand our offering to cater to increasingly health conscious Australians who are seeking healthier alternatives across the supermarket aisles,” he says.

“Our new loaves have received either a 4 or 5 Star health rating and are priced in line with some of our most popular bread loaf items, starting at just $4.50 per loaf.

“Bread is a household staple and we sell more than 400 million Coles Bakery loaves and rolls from the in-store bakery each year. We’ve worked hard to satisfy the increasing demand for healthier bakery products, offering a great tasting, nutritious and wholesome bread range. Shoppers can feel confident they are not compromising on taste, value or convenience with these new options.”

The Coles 85% Lower Carb Loaf, Herman Brot Complete Protein Loaf and Gluten Free Premium White Loaf are now available in stores nationally.

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